Online Learning Curve

I think I’ve finally gotten a little more of a handle on the photography end of things.  There are several watches that I’m hoping to have up for sale on my website in the next few days, so I’ve spent a lot of time trying to get the images just right.

I knew there would be a learning curve on taking my business online.  I’m really comfortable appraising pieces in person, working with clients to find just the watch they’re looking for or even discussing particular watches and watchmakers with some of my colleagues.  I’m hoping that, once I get the hang of things, my website and this blog will become an extension of that – but instead of having one conversation, it will be a way to talk to a lot of people who share the same passion for horology.

Anyway, right now I’m really just trying to map out how best to showcase things on the site and which tools will be the best to use to build up my online platforms.  There are a ton of platforms out there!  And, more importantly, I only have so much time – and most of that is taken up by my real world business.  I’ve decided blogging was a good use of time because it gives me a place to talk about individual pieces and share some of what I’ve learned and find interesting.

I’m not sure yet what other social media sites I might want to use, if any.  There are a few I think might be a good use of time, but I need to learn more about each and maybe test them out after the website is completely off the ground.  If anyone out there has any suggestions, or venues you like for your business, I’d love to hear about them.